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Vivaio Ventures was born out of a shared intuition. While exploring the market, Guido Aldera, together with co-founders Edoardo Amman and Davide Politi, noticed a massive opportunity in the creator economy: creators launching their own brands. Inspired by the success of US-based creator-led ventures (especially in beauty) they realized many of these brands were actually producing in Italy, leveraging local manufacturing excellence. But something was missing.
“There was no end-to-end partner in Italy supporting creators to build and scale their own brands. That’s where we came in.”
With their industry knowledge and an extensive supplier network already in place, the team decided to build Vivaio Ventures, the go-to brand incubator for content creators. We sat down with Guido to learn more about how Vivaio Ventures is reshaping the creator economy. Watch the full video interview below.
The most significant trend in the D2C (Direct To Consumer) and creator economy? According to Guido, it’s clearly the emergence of creator brands.
“Creators have deep expertise in their niche, loyal communities, and incredible communication skills. Building a brand allows them to deepen that connection and take ownership of their creative journey.”
It’s not just a business model — it’s a cultural shift that's redefining how consumers engage with products and stories.
The creator economy is maturing — and Vivaio is betting on a hybrid model that brings together Italian manufacturing, brand strategy, and long-term equity for creators.
“What we’re doing is more than just launching one brand. We’re building a repeatable model, where creators are not only the face of the product, but real partners in the business.”
From product development to go-to-market strategy, Vivaio acts as a co-founder and operator, offering creators the tools they need to succeed without compromising their creative vision.
All three co-founders are Bocconi Alumni, so joining the B4i Acceleration Program felt like a natural step. What they found was more than expected.
“Beyond the space and the vibrant startup community, the support from the B4i team was incredibly hands-on. Services like the Legal Clinic helped us build a solid foundation right from the start.”
One of the biggest milestones? Growing from three people to over ten in just 18 months. But what makes them proud isn’t just the numbers. “What really matters is the culture we’re building — how everyone contributes and aligns with our mission. That’s been our greatest satisfaction so far.” What’s next for Vivaio Ventures? Vivaio recently closed a new funding round, allowing them to double down on growth. “We’re expanding our portfolio of joint ventures with amazing creators, and in parallel we’re building the operational infrastructure that will power all these ventures — shared tools, resources, and network.” They're also working on internal AI tools to boost productivity and improve how they collect and act on data.
As always, we asked our founder to share their top 3 Do’s and Don’ts based on their journey. Here’s what Guido had to say:
✅ Do’s
Choose the right co-founders. You’ll see them every morning — make sure you believe in them;
Share your idea. It’s not special until it becomes special — feedback makes it better;
Do your homework. Talk to everyone: customers, competitors, stakeholders.
❌ Don’ts
Don’t assume experienced people always know better. Trust your gut too;
Don’t be afraid to ask questions or cold-message on LinkedIn. Curiosity opens doors;
Don’t say no too quickly. Sometimes off-track opportunities help you grow or fund your venture.